Basic Marketing Tips for Authors (No. 3)

Today, I’m going to talk about free social media. As an author, with a nice headshot or logo, you can use all of these platforms for FREE:

 

  • Twitter
  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Google+
  • Goodreads
  • Tumblr
  • LinkedIn
  • Spotify

There are more, but unless you are a teenager, you may want to stick to the above listed social media sites. I’m going to go over each of them in some detail in the following weeks. I’d like you to keep in mind that this is how I use tools, so others may do different things with these sites.

Okay, now that we have the list, I’m a little exhausted. TBH, if you tried to master and keep up with all these sites, you would’t have time to write. So my best advice is to choose the ones you like to use. That’s it. Each of these has good marketing ploys you can use to get yourself seen and your books bought, so choose the ones you understand well or use most often and start there.

When you set up your author accounts on these FREE social media sites, use the headshot or logo that you use on your website. Choose a look and feel that mirrors that of your website so there is no mistake that this is yours (I’ll give you tools to create the right sized banners for every site). Often, you have the option not to launch the site (or keep it private) until you get the hang of it, invite others, follow others and all that jazz.

This is what I tell everyone: you can’t break it, and there’s nothing you can do that can’t be undone. Go forth and play!

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